Educating your C-Suite about the value that Customer Success (CS) can drive for your company as a whole – along with each department — is vital. In fact, according to Gainsight, one of the top reasons that CS programs fail is lack of executive buy-in. And that’s why, as we began creating a CS culture at Cisco, we sat down with our leadership team, not just once, but many times. We learned that understanding what they care about, and speaking with them on their terms, would help us avoid setbacks and pave the way to greater long-term success.
Borrowing from our playbook, here are five conversation starters to use with the C-Suite as you engage with them about your CS value proposition: