The Internet is global in spirit. But the traffic associated with it is increasingly local in nature, as we found in our recent VNI study.
Consider a typical Internet user in North America. Today, over a third (35%) of the content accessed by this user is sent from a point within the same metropolitan area. Thanks to content delivery networks, a growing amount of Internet content is stored close to home. By 2021, over half (51%) of the average North American Internet user’s content will be delivered from within their own metro network.