Wi-Fi has become a household necessity even for kids as young as four years of age. It is No. 1 method of connecting in the home, at work, and, increasingly, in public spaces. Although Wi-Fi is expected to be free, enterprises, venues, and service providers are working hard to find ways to monetize this amenity. Verticals such as retail and hospitality who depend increasingly on Wi-Fi to run their businesses and satisfy their customer needs are now fully embracing innovative ways to leverage their Wi-Fi infrastructure
The last several years have also witnessed the change of the telcos attitude towards Wi-Fi. On the one hand, the mobile network operators (MNOs) have realized that, by offloading a portion of the mobile data traffic and thus embracing high-quality Wi-Fi, they could both reduce their OPEX and improve customer experience with or without unlimited mobile data plans.
