Mobile operators have reached a critical juncture. According to CTIA – The Wireless Association, there are 396 million devices connected to mobile networks in the U.S. Nearly everyone has mobile phones (about 80% smartphones), the percentage of wireless-only households has surpassed 50%, and mobile operators are adding more “things” (such as tablets, cars, and machines) to their networks.
If mobile operators expect another decade of vigorous growth, then they must look beyond phones. They must also choose carefully: The wrong decision could lead to stagnation and decline.
