But the real question is: what about iPhone sales? It seems that Apple’s diversification into other products and services has helped to distract from yet another slide in device sales. In fact, this news comes at a time when Apple’s top-selling device has seen four consecutive quarters of declining sales. So how bad is the problem? And is the lack of 5G to blame?
Data shows that the average age of an iPhone at trade-in is just over three years old (3.11 years), and the trend for consumers holding onto their devices for longer doesn’t seem to be slowing down.
