Everyone in the mobile app industry has suffered the effects of the Russia-Ukraine geopolitical conflict. From big companies to small developers, mobile businesses see a drastic change in their metrics, key performance indicators, and revenues. For example, in the USA, Android rewarded ads eCPM is 14% lower than it was in February, which means that publishers are losing this chunk of revenue selling the same number of impressions of the said ad format. The same trend of a 15-20% decrease is happening in most of the Tier-1 countries, although all of them show a distinct pattern. The Russian and Ukrainian markets obviously took the biggest hit.
