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Low Touch Doesn’t Mean No Touch: Customer Service in the Era of SD-WAN

September 8, 2021

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In the rapidly evolving enterprise IT industry, the move to self-service and on-demand services coupled with the rise of networking technologies such as software-defined wide-area networks (SD-WAN) has changed how network service providers deliver customer service and support.

Customer experience (CX) is one of, if not the most, competitive differentiators in an increasingly crowded market. Enterprise users are no longer basing their loyalty on price, product or brand alone. In fact, a report by PwC found that 86% of buyers are willing to pay more for a great customer experience.

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