The market for you and your device’s location is enormous and growing. That data is collected by your network provider, by apps on your smart devices, and by the websites with which you engage. It is the holy grail of marketing, and infosec’s nightmare.
Companies that produce location-tracking algorithms and technological magic are riding the hyper-personalized marketing rocket, which continues to expand at breathtaking speed. In the fall of 2021, Grandview Research estimated the U.S. market alone to be approximately $14 billion USD and expected it to expand at a compound annual growth rate (CAGR) of 15.6% from 2022 to 2030.