If you’ve been paying attention over the past few months, you’ve likely noticed an uptick in the use of the word “trust” among the infosec community. Long a bedrock of other more consumer-facing industries, such as public relations and marketing, trust is fast becoming one of the hot new buzzwords sprinkled throughout pitches and presentations across our industry.
Back in March, trust made a splash at the annual RSA conference, when it was referenced numerous times by different speakers. People took notice, and it opened the flood gates for everyone else to start pontificating on the subject.
