When selling a mobile device, operators have always explored ways of driving higher attachment rates. Whether through trade-in/buy-back programs or bundling services like Netflix and Spotify with a data plan, operators have used secondary products to improve customer advocacy and latch onto the increased affinity the customer has to their device.
Once smartphone prices rose past $1,000, coupled with most operators moving away from subsiding devices on zero-dollar plans, protecting that device became both a necessity and an opportunity for operators to boost attachment rates through insurance. That said though, why does mobile insurance so regularly miss the mark?
