The COVID-19 pandemic has pushed every operator in the telecommunications sector to rethink their brand promise. While operators in the Asia Pacific region demonstrate relatively high overall digital readiness, the pandemic has required them to move faster, in order to keep up with the evolving customer journey.
According to Bain & Co research, network traffic in some countries has surged 70% or more during the outbreak. In Asia Pacific alone, nearly 3 billion mobile consumers must now adapt to life beyond the crisis, including how they connect with one another and how they interact with their providers.
