The prominence and dominance of mobile devices in the world needs no intro. But what about the actions that are taken on those devices once purchased? Americans check their phones approximately 96 times a day equating to 4.8 hours daily, of which 88% is spent in apps as opposed to the mobile web. They may be ordering food, doing their finances, browsing social media, playing games, booking flights and so much more — all in the four plus million apps found in the app stores.
The huge world surrounding apps on phones, aka the app economy, consists of two parties: those who make and connect mobile phones (telcos and OEMs) and those who make the apps themselves (app developers).
