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Building a Channel First Strategy

May 20, 2022

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Great companies, like great athletes, constantly evolve to deal with new challenges from an ever-changing competitive landscape. In order to deliver stellar results, or to navigate a complete turnaround, a savvy competitor relies on precisely the right partners to make it happen.

Let’s take a look at the playbook of one of my most admired sports figures and illustrate how those same strategies can be executed in a business setting. As I write this article, I am riveted and inspired by Tiger Woods throughout the Masters Golf Tournament. While he did not win, it’s evident that he has demonstrated what it takes to be successful for the long-term.

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