Look at any of our private 4G/5G coverage, or the work from our companion site Enterprise IoT Insights, and there’s a clear refrain. Selling private cellular into enterprise verticals is about hiding technological complexity and focusing on delivering business outcomes that save an enterprise money, allow an enterprise to make more money, or, ideally, both. And that is happening albeit with material variation by geography and sector.
There’s potentially a timing problem as evidenced by conversations this week at the Consumer Electronics Show in Las Vegas.