New Japanese market entrant Rakuten Mobile, a subsidiary of e-commerce giant Rakuten, expects to cover all the country’s population with its mobile service in 2021.
During an earnings call, Chairman and CEO Mickey Mikitani said that the company previously targeted full coverage in Japan by 2028, but added that it was possible to accelerate this goal by seven years. Rakuten Mobile now aims to have 70% population coverage by end-March 2021 and full coverage by summer 2021.
