Wi-Fi Certified, the internationally recognized seal of approval for products indicating that they have met industry-agreed standards for interoperability, has been a foundational component to Wi-Fi global success, according to Kevin Robinson, SVP of Marketing, Wi-Fi Alliance. In fact, he revealed that a recent Wi-Fi Alliance report indicated that 60% of respondents are willing to pay more for a product that is carrying the Wi-Fi Certified seal.
However, with Wi-Fi’s popularity and inclusion in new types of products increasing, the traditional paths to Wi-Fi Certification are no longer sufficient, which is why the Wi-Fi Alliance is introducing QuickTrack, which enables Wi-Fi product vendors to introduce quality devices into the market faster.
