5G deployments are underway and telecoms service providers are more focused on network monetisation than ever before. While there is a huge array of potential value-added 5G propositions and services, many are yet to marry promise with reality. But in 2021 5G will move to a new phase, one in which partner-driven services will take centre stage. In many cases, telecoms service providers will leverage 5G to sell services in entirely new domains. Collaboration and shared expertise will be instrumental in ensuring end-users receive services that live up to their expectations.