Last week, U.S. Cellular unveiled a new branding angle focused on bringing “fairness” to wireless. As cellular competition heats up across the U.S., the carrier is looking for ways to stay in the game, especially after experiencing slowing growth. The fairness campaign promises to provide customers with reasonable pricing and a reliable network, and critically, will include bringing 5G to rural areas.
Jay Spenchian, senior vice president of marketing for U.S. Cellular commented that the campaign is a kind of “reintroduction” between the company and its customers.
