The Sprint IoT Factory, an online marketplace for easy-to-manage IoT solutions launched in May 2018, wasn’t closing as many sales as the site traffic suggested it should be. Sprint’s Head of Product & Solutions Ricky Singh told RCR Wireless News that it started to become clear that while the operator’s small-and medium-sized business customers knew they needed IoT, they had no idea where they needed it, signaling just how complicated the transition of becoming a connected business is, and just how much the role of a telecom operator is changing as IoT becomes a reality.