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Survey: Consumers don’t really get 5G, but they want it anyway

January 11, 2021

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J.D. Power surveyed 2,620 U.S. adults in December 2020 and found that most consumers know either very little or nothing about 5G and its value, but that hasn’t totally diminished their desire for it.

According to the survey, 20% of respondents don’t know anything about 5G technology, 42% understand “the basics” and an additional 25% “have a good general knowledge of what 5G is.” While it’s true that most of those surveyed (53%) said they aren’t willing to pay anything more per month for 5G services, roughly one‐quarter (26%) of wireless customers say they “definitely” or “probably” would get a new 5G phone during the holidays.

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