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DAM if you do and DAM if you don’t

July 17, 2018

Via: CSO

Digital Asset Management or DAM is traditionally associated with rich media and the companies who employ that type of content, such as media and entertainment. It is big business too. The market for DAM is expected to be worth $9.1 billion USD by 2024. Much of this is driven by the increasing importance of content marketing – digital content offering a very good ROI according to Smart Insights.

I’ve always felt that marketing is a discipline that can inform the world of digital identity. It is engaged with customers, it has a good grasp on user behavior, and it utilizes statistics and reporting to optimize systems. So, where does DAM fit into a consumer identity platform and how can digital content add benefit?

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