A fundamental shift is underway in the broadband industry. Now that high-speed broadband offerings are ubiquitous, the key to winning subscribers no longer hinges on speed. The focus has shifted toward delivering an exceptional quality of experience (QoE). Consumer churn, often triggered by poor broadband service experiences, related to micro outages, unavailability and latency issues, underscores the importance of prioritizing service reliability and consistency.
This article will highlight the common quality of service (QoS) challenges facing today’s broadband service providers along with strategies for preventing churn and maintaining profitability.
