In addition to delivering an enhanced mobile broadband experience, 5G will serve as the connectivity medium for a huge array of new applications built on the collection and analysis of data. In addition to the immediate impact on consumers, 5G will support the internet of things at a massive scale and enable ultra reliable low latency communications. This combination means the physical world will become digitized; the amount of data created will grow at a mind-boggling pace, allowing for real-time analysis and action.