The value of any IoT deployment starts with the data. After all, that’s part of the reason we deploy IoT in the first place – to collect data. But an IoT deployment is a sizable investment, so, how do you maximize its value? Like any good analyst (I was previously at IDC and Causeway Connections), I’ve developed a “law” to help you optimize the business value of your IoT deployment: I call it “Turner’s Law of IoT Business Value.”