O2 is offering free SIM cards to Big Issue vendors as part of its National Databank intiaitve, hoping to address the challenges of digital poverty and enable contactless payments.
The Big Issue was founded three decades ago as a non-profit organisation that allows people living in poverty to earn an income by selling a magazine to the public. There are currently 1,500 vendors and the magazine sells 83,073 copies each week, generating £5.5 million for the people that sell it.