At Esper, we’re on the front lines of brick-and-mortar customer experience transformation. Digital kiosks, connected point of sale, and employee handhelds for managing inventory and logistics are rapidly becoming the norm. But scaling the hardware and software innovations so many top brands are betting on to transform their retail customer experiences can introduce major bottlenecks.
A survey conducted by BDO in 2021 indicated that despite massive investment into digital transformation during the pandemic, retailers are less confident in their technological competitive advantage compared to just a year earlier (just 10% in 2021, versus 25% in 2020).
