A new Juniper Research study has found that the total value of the mobile business messaging market will increase from $48 billion in 2022 to $78 billion by 2027.
The research found that this 63% growth will be driven by enterprise adoption of RCS (Rich Communication Services), with businesses harnessing the end-to-end encryption and verified sender identities RCS provides to reduce messaging fraud.
RCS is a messaging protocol that incorporates rich media content, such as high-quality images, videos and carousels, within a smartphone’s default messaging application.
