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HSPA+, WiMax, 5GTF and 5GE: A brief history of misleading marketing

HSPA+, WiMax, 5GTF and 5GE: A brief history of misleading marketing

February 11, 2019

Last week Sprint filed a federal lawsuit against competitor AT&T alleging that the latter’s “5GE branding” is false advertising crafted to deceive customers as to what 5G is. AT&T’s 5G Evolution terms describes a network equipped with 4X4 MIMO, 256 QAM and multi-channel carrier aggregation–all features of the 3GPP’s LTE Advanced standard as opposed to the 5G New Radio standard.

In the suit, Sprint correctly points out that all four major U.S. carriers offer LTE Advanced, sometimes dubbed gigabit LTE, and it’s not unique to AT&T despite AT&T recently working with Android OEMs and Apple to activate “5GE” indicators on some handsets connected to its LTE Advanced network.

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