It all starts with security. That is the answer Cisco’s channel chief, Oliver Tuszik, gives when partners, customers, analysts or even media ask him what the biggest technology opportunity is this year between Cisco and our partners. Security can no longer be siloed; the focus should be on an end-to-end security solution. It’s the missing opportunity today, but many of our partners have already found great momentum within the security space.
By starting with security, Cisco’s most profitable partners have found that security changes the level of engagement with the customer and the strategic importance of the discussion.