Since its debut on the market in the 1990s, SMS has achieved global domination as the fastest, most reliable mode of communication for information exchange around the world.
Despite its ubiquity and immediacy, the format hasn’t changed significantly in its almost 30 years of existence — but that’s about to shift in a big way with the advent of Rich Communication Services (RCS).
RCS, a GSMA-endorsed protocol, enables rich multimedia (video, audio, high-res images, and of course GIFs), improved group chat functionality, read receipts and typing indicators, the ability for businesses to send real-time updates, and more.
