CrowdStrike has announced significant updates to its Accelerate partner program, designed to create enhanced service opportunities and drive growth for its partners. These enhancements bring new incentives, tools, training, and resources tailored to various partner types, including resellers, managed service providers (MSPs), distributors, and technology ecosystem participants. As the cybersecurity landscape evolves, CrowdStrike’s enhanced program aims to empower its partners with the tools and support needed to succeed in a rapidly changing market.
Expanded Revenue Opportunities and Incentives
Innovative Incentives and Frictionless Pricing
CrowdStrike’s updates include exclusive discounts, rebates, and training credits aimed at enriching the partner experience. By offering predictable and frictionless pricing models, CrowdStrike makes it easier for partners to capitalize on new service opportunities without the complexities that often accompany pricing negotiations. This approach not only attracts new partners but also enhances the existing partners’ ability to forecast and plan for their financial growth.
In particular, the exclusive incentives are designed to reward partners who are proactive in promoting and integrating CrowdStrike’s solutions. These rewards range from financial rebates to training credits that enhance the partners’ technical expertise. Such incentives ensure that partners are well-equipped with the knowledge and resources they need to effectively address their customers’ cybersecurity needs, ultimately leading to higher customer satisfaction and retention rates.
Harmonizing Programs for Partner Synergy
Jon Fox, CrowdStrike’s Asia-Pacific and Japan (APJ) Vice President of channels, emphasized the importance of creating a harmonious program that unifies various partner types. By harmonizing these programs, CrowdStrike aims to facilitate collaboration and create valuable service opportunities for all partners involved. This synergy is critical for addressing the diverse and evolving needs of different markets, ensuring that partners can seamlessly integrate CrowdStrike solutions into their service offerings.
The harmonization of programs also involves creating a consistent framework for partner engagement, which includes standardized training materials, support structures, and marketing resources. By providing a unified approach, CrowdStrike helps its partners navigate the complexities of cybersecurity solutions, making it easier for them to deliver comprehensive services to their clients. This approach not only boosts the partners’ confidence in dealing with cybersecurity challenges but also promotes a sense of community and collaboration among CrowdStrike’s partner network.
Focus on Next-Gen SIEM and Migration Challenges
Driving Services with Next-Gen SIEM
Daniel Bernard, CrowdStrike’s chief business officer, highlighted the significance of building services practices around the platform, particularly emphasizing Next-Gen Security Information and Event Management (SIEM) as a critical driver for partners. Next-Gen SIEM presents an opportunity for growth that is analogous to the transformative shift from on-premises solutions to cloud services. This next-generation technology enables partners to offer advanced cybersecurity services that are both scalable and effective in tackling modern threats.
The implementation of Next-Gen SIEM allows partners to provide their clients with enhanced visibility and rapid response capabilities to security incidents. By leveraging CrowdStrike’s advanced SIEM solutions, partners can offer more comprehensive security services that include threat detection, incident response, and continuous monitoring. This capability not only enhances the partners’ service offerings but also positions them as valuable advisors in their clients’ cybersecurity strategies, driving customer loyalty and long-term business relationships.
Opportunities in Migration from Legacy Systems
The migration from legacy SIEM systems to Next-Gen SIEM is not a straightforward process; it necessitates a broad enterprise data discussion and strategic planning. Daniel Bernard explained that this complex transition offers significant service opportunities for partners, addressing evolving market demands and the need for more robust security solutions. The shift from outdated systems to advanced platforms is similar to the broader technology trend of moving from on-premises solutions to cloud-based services.
This migration process presents a lucrative opportunity for partners to demonstrate their expertise and value-add. By guiding clients through the intricacies of transitioning to Next-Gen SIEM, partners can build stronger client relationships and establish themselves as trusted advisors. Additionally, the migration enables clients to benefit from improved security postures, reduced operational overhead, and greater peace of mind knowing their environments are protected by state-of-the-art technology.
Introduction of Falcon Flex and Its Impact
Flexibility and Adaptability with Falcon Flex
In 2023, CrowdStrike introduced Falcon Flex, an innovative licensing model that provides adaptable licensing for the entire Falcon platform. This model allows partners to offer customers the flexibility to use necessary modules tailored to their specific cybersecurity needs. The adaptation of such flexible licensing meets customer demands for tailored, scalable solutions and enhances the overall value delivered by partners.
Falcon Flex empowers partners to customize their service offerings, enabling them to address a wide range of client requirements without the constraints of traditional licensing models. This adaptability is particularly beneficial for clients with varying needs, as partners can seamlessly adjust the modules and services provided. As a result, partners can deliver more personalized and effective security solutions, driving customer satisfaction and retention.
Positive Reception and Billion-Dollar Deals
The introduction of Falcon Flex has been met with positive reception within the partner community, generating over a billion dollars in Flex deals in the last quarter alone. This success is driven by customer demand for faster and more efficient consolidation of their cybersecurity solutions. The flexibility offered by Falcon Flex enables partners to meet these demands, fostering technology transformation and consolidation in a manner that is both efficient and cost-effective.
Partners have played a crucial role in making Falcon Flex a reality, facilitating the technology transformation journey for their clients. By providing a consolidation roadmap and deploying solutions effectively, partners have helped clients realize the benefits of streamlined operations and enhanced security postures. Falcon Flex represents a significant advancement in how CrowdStrike and its partners collaborate to deliver cutting-edge cybersecurity solutions, positioning them for continued success in the market.
Partner and Hyperscaler Ecosystem Convergence
Unique Growth Phenomenon
The convergence of the partner and hyperscaler ecosystems has been a significant growth lever for CrowdStrike. Daniel Bernard mentioned this unique dynamic as a powerful phenomenon, emphasizing the role of innovation that partners demand in a digestible manner. This convergence has allowed CrowdStrike to leverage the strengths of both ecosystems, driving technological advancement and market penetration.
By collaborating closely with hyperscalers, CrowdStrike can offer its partners and clients access to a broader range of cloud-based solutions and services. This collaboration enhances the scalability and flexibility of the solutions provided, enabling partners to address the varying needs of their clients more effectively. Additionally, the integration of CrowdStrike’s cybersecurity solutions with hyperscaler infrastructures simplifies the deployment and management of security measures, making it easier for clients to maintain robust security postures.
Fiscal Achievements and Ecosystem Role
CrowdStrike’s fiscal year 2025 results showcased a 29 percent increase in total revenue, reaching $3.95 billion compared to $3.06 billion in fiscal 2024. This milestone is largely credited to the partner ecosystem, highlighting the acceleration and adoption of connectivity between partner and hyperscaler roles as a key growth driver. The successful integration and collaboration within the ecosystems have enabled CrowdStrike to expand its reach and deliver more comprehensive cybersecurity solutions.
Daniel Bernard attributed CrowdStrike’s growth and success to the robust partner ecosystem and the strategic alliances formed with hyperscalers. This synergy not only accelerated revenue growth but also enhanced the overall effectiveness and efficiency of the solutions provided. By fostering strong relationships with partners and hyperscalers, CrowdStrike has positioned itself as a leader in the cybersecurity market, delivering innovative solutions that meet the evolving needs of its clients.
Regional Focus and Distributor Program Expansion
Continued Focus on APJ Region
Customer retention rates and Flex program adoption in the Asia-Pacific (APJ) region have mirrored global trends. Jon Fox noted that ongoing efforts in the APJ region would continue to focus on driving greater module adoption. Strong partner support has been a pivotal element in these efforts, as partners play a crucial role in promoting and implementing CrowdStrike’s solutions across the region.
By focusing on the APJ region, CrowdStrike aims to address the unique challenges and opportunities presented by this diverse and rapidly growing market. The company’s commitment to supporting its partners in the region includes providing tailored training, resources, and incentives that align with the specific needs of APJ customers. This targeted approach not only enhances market penetration but also strengthens the relationships between CrowdStrike and its regional partners.
Enhanced Distributor Program
David Grant, CEO of Westcon-Comstor, discussed the benefits of the new distributor program, which includes a pricing structure that supports profitability across all channels. The program offers automated discounts and competitive pricing parity between indirect and direct resellers, promoting scalability and protecting margins. This strategic approach ensures that all partners can operate on a level playing field, driving true scalability for both Westcon and CrowdStrike.
The enhanced distributor program also includes robust support structures and resources designed to help distributors maximize their revenue potential. These resources include marketing materials, sales tools, and technical training that enable distributors to effectively promote and implement CrowdStrike’s solutions. By providing comprehensive support and incentives, the distributor program empowers partners to achieve greater success and contribute to the overall growth of the CrowdStrike ecosystem.
Evolution of the Partner Program
From Reseller Model to Dynamic Ecosystem
Sekuro CEO Noel Allnutt remarked on the evolution of CrowdStrike’s partner program from a simple reseller model to a dynamic ecosystem. This transition has bolstered partnerships, enhancing delivery capabilities across various market routes. The dynamic ecosystem approach allows partners to offer a broader range of services, addressing the growing and diverse needs of their clients more effectively.
The evolution of the partner program reflects CrowdStrike’s commitment to adapting to market changes and supporting its partners in their growth journeys. By fostering a dynamic ecosystem, CrowdStrike enables partners to leverage the full potential of its solutions, driving innovation and delivering value to clients. This approach not only strengthens the partner network but also ensures that CrowdStrike remains at the forefront of the cybersecurity industry.
Commitment to Innovation and Partner Success
CrowdStrike has revealed major updates to its Accelerate partner program aimed at fostering greater service opportunities and stimulating growth for its partners. These improvements introduce a range of new incentives, tools, training, and resources specifically designed for different partner categories, including resellers, managed service providers (MSPs), distributors, and participants in the technology ecosystem. As the cybersecurity environment continues to evolve, CrowdStrike’s enhanced program is focused on equipping its partners with the necessary tools and support to excel in an ever-changing market. These updates are expected to significantly boost partner capabilities, enabling them to better meet the demands of their customers while driving mutual growth. The comprehensive program enhancements not only aim to offer more robust support and opportunities but also seek to create a more collaborative and dynamic partnership model. With these advancements, CrowdStrike’s partners are positioned to navigate the complexities of the cybersecurity landscape effectively.
