In an ambitious move to reshape its technological landscape, Haier Europe, a significant force in the home appliance sector and a branch of the Haier Group, has joined forces with Orange Business Services. The mission is clear: to enact a sweeping digital transformation that encompasses cloud-centric strategies, IoT advancements, and bolstered network security. This initiative is more than a technical overhaul; it’s a step towards innovative and eco-friendly smart home solutions that are in sync with Haier’s visionary approach to the domestic appliance industry.
Simone Pezzoli, Group Chief Digital Officer at Haier Europe, has underlined the desire for a digital platform that is not merely robust but also flexible and scalable. This requirement is critical to support Haier’s progressive stance, digital aspirations, and its evolving business model. By aligning their digital infrastructure with user needs, Haier anticipates a future where smart home devices cater to consumer-centric experiences, and sustainability is woven into the fabric of everyday appliance use.
Pioneering a Shift to Consumer-Centric Services
The Servitization Model and Pay-Per-Use Innovation
At the heart of Haier’s collaboration with Orange Business Services is the commitment to a ‘servitization’ model, which fundamentally reimagines how consumers interact with their home appliances. Imagine a world where household devices are not merely products to be owned but services to be experienced. This is epitomized in Haier’s “pay-per-wash” feature, integrated into the company’s applications, marking a transformative shift toward consumer-centric solutions. The strategy aims to offer users not just appliances but compelling experiences, optimizing convenience and cultivating brand loyalty.
Harnessing the Evolution Platform
Orange Business Services steps in to propel Haier on its digital voyage, offering up its versatile Evolution Platform. The platform is a trifecta of cloud solutions, connectivity, and cybersecurity, specifically formulated to allow Haier the freedom to access services as needed, enhance operational insight, and fortify its digital fortress. This security suite comes paired with Orange Cyberdefense, safeguarding a network that spans over 5,000 users—a testament to the collaborative effort to maintain resilience in the face of evolving digital threats.
Revitalizing Network Infrastructure
Implementing a Flexible SD-WAN Network
The opening chapter of Haier’s network rejuvenation features the integration of a flexible SD-WAN infrastructure. This marks a substantial progression from traditional networking to a more versatile approach—one that promises secure, streamlined access across multiple clouds. Orange Business Services is not just a provider but also a consultant, advising on optimal network solutions, ensuring that performance meets the high standards set by rigorous SLAs. This transition to SD-WAN is a crucial step in Haier’s push to elevate its digital framework, enabling better control and real-time monitoring through a dedicated customer portal.
Tapping into Industry Trends and Advancements
Haier Europe, a major player in the home appliance scene and part of the Haier Group, is teaming up with Orange Business Services in a bold move. The goal is to revolutionize their tech with a digital makeover, focusing on cloud-driven solutions, IoT progress, and stronger network defenses. This endeavor isn’t just a tech upgrade—it’s an evolution towards smart, eco-conscious living, aligning with Haier’s forward-thinking brand.
Group Chief Digital Officer of Haier Europe, Simone Pezzoli, emphasizes the change isn’t just for a sturdier digital environment but also for one that’s adaptable and can grow. This approach is key as it supports Haier’s innovative mindset, digital goals, and fluid business practices. Thanks to this digital realignment towards consumer preferences, Haier is paving the way to a future with intuitive smart home products while embedding sustainability into daily life with appliances.
