As the company reinvents itself to be a mobile network operator augmented by satellite capabilities brought in by EchoStar, Dish Network stock plummeted to a 25-year low following weak Q3 earnings. The Wednesday earnings call, which started late and did not include any prepared remarks, saw Chairman Charlie Ergen give a mea culpa around marketing of Dish Wireless.
“Are we doing a great job of marketing?” Ergen said. “The answer is no. The messaging didn’t have quite the desired effect…We’re not hitting on all cylinders there.” Discussing its shrinking retail footprint and go-to-market partnership with Amazon, Ergen said the goal there is provide an online storefront that provides a better customer experience than what could be had in a brick and mortar location.