When we think about broadband services, we tend to think about speed. But over the years, as bandwidth demand has grown, operators have not been able to raise ARPUs proportionately. This has meant lower rates of return from their networks than might have been expected.
But new opportunities are now at hand; opportunities that some market analysts expect to represent a $24 billion opportunity for operators by 2028 [1]. And this time, brute speed isn’t the only game in town.
Many customers, both residential and commercial, are looking for a better, more predictable, more reliable quality of service (QoS), and they’re ready to pay for it. There’s a unique opportunity here for network operators to generate new revenue streams from premium B2C and B2B offers and differentiate themselves in a highly competitive market. The question is how.
