The noise level in the tech industry is a loud and chaotic. In order to be seen and heard, every company must punch their way through this noise. Companies get help doing this with ad agencies, PR, Industry Analysts, Influencers and the media. Let’s take a look at the differences between each and why companies need to work with them all.
As an Industry Analyst for more than thirty years, I am also a columnist, and have become a key industry influencer. So, let me share what I have learned to help you better understand and maximize your chances of success.
