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Test and Measurement: Network reliability, quality trump speed for consumers, Opensignal says

February 9, 2024

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Opensignal this week debuted an assessment of the role of network reliability in customers’ choice of a mobile carrier, compared to other metrics including speeds.

An Opensignal US household survey of more than 55,000 people showed that while cost was the most important consideration for most people (21% of respondents), reliability came in second, with 19% of respondents saying that it was the most important factor for them. Network quality came in third at 18%, and faster upload and download speeds were the most important factor for just 7% of survey participants.

In conjunction with that survey, Opensignal is launching a new “reliability experience” metric that the company says is more user-centric than network operators’ own assessments of reliability.

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