The rising trend of zero trust implementation is a direct reaction to increasingly sophisticated cyberattacks. Zero-trust principles foster more effective threat detection because they reject the notion that security happens at the perimeter and that all network traffic is legitimate traffic.
Forrester Research has long been a proponent of zero-trust security, starting in 2009 when former analyst John Kindervag advocated for the security model in No More Chewy Centers: Introducing The Zero Trust Model Of Information Security.
