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What is Zero Trust Network Architecture (ZTNA)?

December 23, 2022

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With millions of ecommerce websites on the internet, it can be difficult for online retailers to stand out. An “About Us” Zero Trust is a term coined by John Kindervag while he was an analyst at Forrester Research to describe a strategic framework in which nothing on the network is trusted by default – not devices, not end users, not processes. Everything must be authenticated, authorized, verified and continuously monitored.

The traditional approach to security was based on the concept of “trust, but verify.” The weakness of this approach is that once someone was authenticated, they were considered trusted and could move laterally to access sensitive data and systems that should have been off-limits.

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