For decades, the financial sector and other industries have relied on an authentication mechanism dubbed “know your customer” (KYC), a process that confirms a person’s identity when opening account and then periodically confirming that identity overtime. KYC typically involves a potential customer providing a variety of documents to prove that they are who they claim to be, although it could also be applied to authenticating other people such as employees. With the ability of generative artificial intelligence (AI) that use large language models (LLMs) to create highly persuasive document replicas, many security executives are rethinking how KYC should look in a generative AI world.
