Centurylink is rebranding itself as an enterprise-focused business named Lumen Technologies and positioning its offerings as a global platform for Industry 4.0.
“With Lumen, we are reinventing and repositioning the company to deliver on a brand new promise: To further human progress through technology,” said President and CEO Jeff Storey in a video about the changes.
CenturyLink will legally change its name to Lumen Technologies and will offer its large-enterprise solutions under that brand. The company’s residential and small business segments will remain branded as CenturyLink and will serve customers over “traditional networks,” the company said, while it will offer fiber-based products for those customers under the moniker Quantum Fiber.
