As the company faces shareholder pressure and searches for a new CEO, Ericsson of late has made a number of major moves to bolster its growing pay-TV business line.
Last week, the Swedish telecom giant announced a deal with Google to integrate Ericsson’s MediaFirst TV Platform with Google’s Android TV. This means pay-TV operators using Android TV also will be able to offer access to MediaFirst, a software-defined solution that covers everything from creation, preparation, management and delivery of TV content to any screen, including support for 4K-UHD live, video on demand and a cloud-based DVR.