What’s the biggest concern for mobile subscribers today? The answer used to be coverage. But after the major carriers got a firm grasp on this several years ago, and following the shift from 2G to 3G and on to LTE, consistent and reliable access to mobile data has taken over.
The average user wants to upload images to Instagram the second they’ve snapped them, stream high definition YouTube videos on the go, and browse the web quickly and easily from anywhere on their smartphones. The days of network coverage being the deciding factor between which carrier subscribers choose to sign up with are long gone.
