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Qualcomm: Software-defined vehicles will let automakers reclaim differentiation

October 24, 2022

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Vehicles are evolving very quickly and along multiple vectors—complex systems of cameras, LIDAR, radar and other sensors are being employed for assisted and autonomous driving; digital cockpits are presenting automakers with the opportunity to provide dynamic, services-oriented and differentiated experiences capable of continuous improvement and refinement; combustion engines are giving way to beds of batteries, inverters and other components of a new electrical architecture. At the core of all these shifts is connectivity, and at the core of connectivity is Qualcomm, which has nurtured its automotive design win to $30 billion as it eyes a $100 billion total addressable market by the end of the decade.

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