Having lived in the world of IT for a while, I often find myself having to “call BS” during a vendor briefing. Why is that? Vendor representatives start a conversation with something like “we are the only ones to offer this capability” or “we are the first in the industry to solve this problem” when there are examples of the same capability from technology offered in the in the past.
They do this in the hopes of breaking through industry chatter and, as a result, booking a meeting with my team or me.
