Traditional development and testing cycles have been a limiting factor for increasing the speed of creating and releasing new functionality as well as improving the quality of final releases. When much of a development team’s time is taken up with the looping, iterative cycle of design-develop-test-debug, a lot of creativity gets squeezed out of processes and people. Longer development cycles prevent new features—especially those specifically requested by customers—from being released on a timely basis. When customers have limited insight into how those features are being designed and implemented, they can be reluctant to implement them without extensive and time-consuming testing.
