One of the critical themes that came up repeatedly from customer and partner conversations at #NRF2020 is how to connect multiple points of data across a customer journey. Although the shift to Ecommerce has grown immensely, we know that the brick-and-mortar store remains an important engagement point for retailers. So, seeing patterns in data and understanding the bigger picture of an in-store engagement can be incredibly powerful.
Leveraging a physical store as a platform enables retailers to gather intelligence around dwell time, conversion rates, mobile engagement, customer demographics and even customer sentiment. Gaining these valuable insights is the number one opportunity for a retailer to improve their bottom line.
