In major urban centers across North America, finding a public Wi-Fi signal is about as easy as finding a Starbucks; which actually offers Wi-Fi service to its patrons at no additional cost. This partnership makes sense when you consider 75% of people say one week without Wi-Fi would leave them grumpier than one week without coffee – why not serve both in the same place?
It’s evident that providing Wi-Fi connections in public settings is a vital piece in the complicated connected puzzle known as subscriber quality of experience, but are service providers meeting their customers’ demands?
