Why is the third largest cable TV company, Altice USA, changing the brand name of their wireless service from Altice Mobile to Optimum Mobile? Is it to stay in-sync with Xfinity Mobile and Spectrum Mobile? If so, why didn’t they start with that name? No, the answer is right there in front of us. We just have to see it.
One important challenge for Altice is to be successful in wireless. So far, while Xfinity Mobile and Spectrum Mobile have been showing growth, the Altice Mobile story is not as exciting. Yet anyway.
