The complexity of the Industry 4.0 ecosystem, coupled with the disparate needs of different verticals, means that a variety of technology players have entered the arena. However, while certainly telecom operators, hyperscalers and IoT providers are critical to making Industry 4.0 a reality, it might actually be the enterprises themselves that are most reshaping the Industry 4.0 ecosystem, as it is they who ultimately dictate the value that new technologies bring in the form of the use cases they can enable.