Consider this interesting scenario, which seems likely to happen within the next year:
You’re moving into a new place so you give Comcast a call to arrange to move your Comcast cable TV service to your new residence. Since they were your cable TV provider in the place from which you are moving, it makes sense to use them again in your new location. And, you likely also had Internet access and home telephone as well, and, indirectly, Comcast provides wireless broadband services via the Wi-Fi built into the cable TV router.